Alive with wings all summer, the butterfly bush stands for joy and positivity — for someone whose good spirits quietly draw people in. Give the flower of August 12 and you give proof of attention — their one day, chosen on purpose. Not a category, but them, exactly, and they feel it.
The butterfly bush, up close
The butterfly bush sends up long, fragrant flower spikes that draw butterflies from every direction, turning the air around it busy, scented, and alive.
On the card inside: “Butterfly bush draws wings from every direction, turning the air fragrant and alive. Positivity in you carries joy, active in spirit and impossible to overlook.”
The gift made for August 12
The 366 Bloom Perfumed Hand Cream · $48. Shea butter, jojoba oil, and aloe — lightweight, fast-absorbing. Three scents: Green Tea & Bergamot, Wild Pear & Freesia, Jasmine & Neroli. It arrives as a finished gift: magnetic box, the bloom card for their exact date, a gift note and envelope, a stainless spatula. Nothing to add, nothing to wrap.
Pick a date. We handle the rest. Find Their Bloom →
Questions about the August 12 birth flower
- What is the birth flower for August 12?
- The birth flower for August 12 is the butterfly bush. In Memoré's 366 Bloom system, every date of the year has its own flower and meaning — August 12 carries joy and positivity.
- What does the butterfly bush mean?
- The butterfly bush stands for joy and positivity. Its fragrant spikes draw butterflies from across a garden, keeping the air alive — long read as brightness that gathers others: a good mood that naturally pulls people toward it.
- What birthday gift suits someone born on August 12?
- Something made for their exact date. The 366 Bloom hand cream for August 12 carries the butterfly bush, its meaning, and a card written for that day — gift-ready when it arrives.